At MEC Workshop, growth isn’t just a metric: it’s a philosophy. For nearly three decades, we’ve built an ecosystem that blends creativity, data, and strategy to deliver measurable business impact. Operating across the UAE, KSA, Lebanon, Canada, and beyond, we’ve earned the trust of global brands, multinationals, and real estate leaders who value long-term, strategic growth.
As an award-winning Marketing, Communication, and Growth Strategy Agency, we bring together AI, innovation, and corporate consulting to help brands move beyond traditional marketing. Our work integrates business intelligence, financial modeling, and data-led strategy, ensuring every campaign and initiative contributes directly to sustainable performance and investor value.
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Our vision is to redefine the intersection of marketing and business strategy, building brands that grow responsibly, adapt intelligently, and perform consistently. MEC Workshop’s growth model connects creative execution with corporate insight, enabling us to scale operations efficiently, optimise resources, and deliver a measurable ROI for clients and partners alike.
We blend strategy, commercial insight, creative execution, and AI-driven marketing to deliver campaigns that are engaging, measurable, and scalable.
Our hybrid structure combines a lean leadership team with on-demand global specialists, providing clients and investors with flexibility, expertise, and scalability without overhead.
With deep expertise across real estate, FMCG, F&B, education, and tech, we’ve built industry-specific playbooks that accelerate sales, strengthen equity, and deliver measurable growth.
We build growth frameworks that balance creativity with commercial intelligence, aligning financial performance, governance, and sustainability to ensure long-term business resilience.
Led by Monica Chikhani and Naoum Chemaly, our leadership team brings over 50 years of combined experience in marketing innovation, strategic consulting, and operational excellence. Supported by a network of senior specialists, MEC Workshop delivers consistent growth strategies that blend creativity with commercial insight.
Sustainability is embedded in how we work, from eco-conscious production and carbon-neutral events to responsible sourcing and transparent governance. We are committed to driving growth that uplifts communities, protects the environment, and aligns with the global shift toward ethical business practices.
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