We share what we’re reading, researching, and creating.
Thought Leadership
Luxury Brands Are Made for Poor People
How to Lead Marketing in 2026: When Technology Outpaces Meaning
How to Lead Marketing in 2026: When Technology Outpaces Meaning
Some truths aren’t controversial, they’re just uncomfortable. And this one was whispered to me behind the velvet rope at Fashion Week:
“Luxury brands are made for poor people.”
Not because of income. Because of aspiration.
For nearly 30 years, we’ve heard luxury leaders, from fashion to real estate, admit this behind closed doors while the industry publicly pretends otherwise.
So Monica decided to write the article that finally breaks it down… The psychology. The identity shift.
The real engine behind luxury’s unstoppable rise.
If you work in branding, luxury, real estate, strategy, or human behavior… this one will challenge what you think you know.
How to Lead Marketing in 2026: When Technology Outpaces Meaning
How to Lead Marketing in 2026: When Technology Outpaces Meaning
How to Lead Marketing in 2026: When Technology Outpaces Meaning
AI made it beautiful. But it killed the feeling.
Coca-Cola’s latest AI ad proves what happens when technology outpaces meaning.
In Monica's new article, I share again what marketing leadership needs to look like in 2026, where value, not velocity, defines success.
Because yes, Coca-Cola’s new AI ad is stunning.
But does anyone remember what it said?
Read Monica's latest piece to explore the new Marketing Leadership Playbook for 2026, a practical checklist for leading with purpose in an AI-driven world.
Reskilling Efforts Are Critical If You Want to Keep Your Job
How to Lead Marketing in 2026: When Technology Outpaces Meaning
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
AI won't take your job. But the lack of reskilling will.
We talk a lot about AI's risks, from "empathy theatre" where machines fake care, to how prompts can unlock creativity. However, here's the real leadership crisis: 44% of core skills will be disrupted within the next five years.
Most organisations are not ready. Only 34% have reskilling programs at scale. That means the majority of teams are heading into the AI era unprepared.
In Monica's latest Marketing Leadership Matters article, I unpack why reskilling is not an HR checkbox, it's a boardroom priority.
She also shares the new playbook for future-proofing your workforce.
If nearly half of your skills are at risk, which one are you betting on today to stay future-ready?
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
What happens when machines fake empathy?
We risk outsourcing our emotions to systems that don’t care, can’t care, yet still shape how we hire, market, and connect.
This is not just a tech story. It’s a leadership crisis waiting to unfold.
We must ask: Are we amplifying human understanding, or automating misunderstanding?
Here’s my deep dive on the hidden dangers of emotionally aware AI and why CMOs, GMOs, CAIOs, CEOs, and leaders everywhere need to pay attention now.
From Dinosaurs to Growth Architects: Why CMOs Must Evolve in 2025
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
From Dinosaurs to Growth Architects: Why CMOs Must Evolve in 2025
If you are a CMO, you are going extinct!
Not because marketing is dead, but because growth has taken over.
In 2025, only 40% of Fortune 500 leaders still hold the “CMO” title.
The rest? Rebranded into Growth Marketing Officers, Chief Customer Officers, or Chief Growth Architects. AI, data, and retention are rewriting the rules.Those who adapt will thrive. Those who don’t… fossils.
Monica just unpacked the story, the data, and the survival playbook in her latest Marketing Leadership Matters Newsletter.
Real Estate and Longevity: What's the real story?
Trust & Unintended Risk When AI Fakes Care & Humans Pay the Price
From Dinosaurs to Growth Architects: Why CMOs Must Evolve in 2025
You’ve probably seen bold claims like “world-first longevity and well-being island.”
They spark curiosity but also raise the question: What do longevity and well-being really mean?
Beautiful places, organic meals, advanced air systems, and treatments help, but true longevity isn’t built on a single service. It’s the sum of science, daily habits, environment, social ties, mental health, and purpose.
Projects can play a role, but as wellness marketers, our duty is to guide people toward practices that sustain well-being for life, beyond real estate.