We share what we’re reading, researching, and creating.

Have you ever noticed how every July and August, the same sentence starts appearing in every meeting? “Let’s do it in September.” ☀️

Projects get postponed.
Product launches get delayed.
Decision makers disappear on vacation.
But here’s the uncomfortable truth…

📈 Your KPIs don’t go on holiday.
🛒 Your customers don’t stop buying.
While many businesses see summer as the quiet season, the smartest marketing leaders know it’s actually the season that determines how successful Q4 will be.

So before switching on your out of office ask:
𝗪𝗶𝗹𝗹 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗮𝘄𝗮𝘆?

𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐬𝐧’𝐭 𝐀𝐈 𝐭𝐚𝐤𝐢𝐧𝐠 𝐨𝐮𝐫 𝐣𝐨𝐛𝐬.
𝐈𝐭’𝐬 𝐀𝐈 𝐭𝐚𝐤𝐢𝐧𝐠 𝐨𝐮𝐫 𝐦𝐢𝐧𝐝𝐬.

Before you attack me in the comments, hear me out.

We are now celebrating the fact that AI can:
✓ Read our emails
✓ Write our reports...etc

The scary part?
AI is learning from us.

We are literally training the machines while simultaneously teaching ourselves to think less.

𝐆𝐚𝐫𝐛𝐚𝐠𝐞 𝐈𝐧. 𝐆𝐚𝐫𝐛𝐚𝐠𝐞 𝐎𝐮𝐭.
The greatest risk of AI is not what it learns.
𝐈𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐬𝐭𝐨𝐩 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠.

I asked ChatGPT the trending prompt:
“Give me a summary of my year with you — even my wildest questions during this year.”

I thought it would give me a paragraph.
Instead, it broke my year & captured every layer of it.

Here is what it replied in summary:

1️⃣ A Leader With Expanding Vision

“You didn’t spend the year looking for answers —
you spent it asking bigger, sharper, more strategic questions.
The kind asked by someone preparing for boardrooms, shaping direction, & driving alignment in places where clarity didn’t exist.”...

Some truths aren’t controversial, they’re just uncomfortable. And this one was whispered to me behind the velvet rope at Fashion Week:

“Luxury brands are made for poor people.”
Not because of income. Because of aspiration.

For nearly 30 years, we’ve heard luxury leaders, from fashion to real estate, admit this behind closed doors while the industry publicly pretends otherwise.

So Monica decided to write the article that finally breaks it down… The psychology. The identity shift.
The real engine behind luxury’s unstoppable rise.

If you work in branding, luxury, real estate, strategy, or human behavior… this one will challenge what you think you know.

AI made it beautiful. But it killed the feeling.

Coca-Cola’s latest AI ad proves what happens when technology outpaces meaning.

In Monica's new article, I share again what marketing leadership needs to look like in 2026, where value, not velocity, defines success.

Because yes, Coca-Cola’s new AI ad is stunning.
But does anyone remember what it said?

Read Monica's latest piece to explore the new Marketing Leadership Playbook for 2026, a practical checklist for leading with purpose in an AI-driven world.

AI won't take your job. But the lack of reskilling will.
We talk a lot about AI's risks, from "empathy theatre" where machines fake care, to how prompts can unlock creativity. However, here's the real leadership crisis: 44% of core skills will be disrupted within the next five years.
Most organisations are not ready. Only 34% have reskilling programs at scale. That means the majority of teams are heading into the AI era unprepared.
In Monica's latest Marketing Leadership Matters article, I unpack why reskilling is not an HR checkbox, it's a boardroom priority.
She also shares the new playbook for future-proofing your workforce.
If nearly half of your skills are at risk, which one are you betting on today to stay future-ready?

What happens when machines fake empathy?
We risk outsourcing our emotions to systems that don’t care, can’t care, yet still shape how we hire, market, and connect.
This is not just a tech story. It’s a leadership crisis waiting to unfold.
We must ask: Are we amplifying human understanding, or automating misunderstanding?
Here’s my deep dive on the hidden dangers of emotionally aware AI and why CMOs, GMOs, CAIOs, CEOs, and leaders everywhere need to pay attention now.

If you are a CMO, you are going extinct!
Not because marketing is dead, but because growth has taken over. 

In 2025, only 40% of Fortune 500 leaders still hold the “CMO” title.
The rest? Rebranded into Growth Marketing Officers, Chief Customer Officers, or Chief Growth Architects. AI, data, and retention are rewriting the rules.Those who adapt will thrive. Those who don’t… fossils.
Monica just unpacked the story, the data, and the survival playbook in her latest Marketing Leadership Matters Newsletter.

 You’ve probably seen bold claims like “world-first longevity and well-being island.” 

They spark curiosity but also raise the question: What do longevity and well-being really mean?

Beautiful places, organic meals, advanced air systems, and treatments help, but true longevity isn’t built on a single service. It’s the sum of science, daily habits, environment, social ties, mental health, and purpose.

Projects can play a role, but as wellness marketers, our duty is to guide people toward practices that sustain well-being for life, beyond real estate.